Simon Sinek

• TED Talk Start with Why (60+ million views) and interview on millennials (100+ million views)
• Author Start with Why, Leaders Eat Last & The Infinite Game
• Podcast A Bit of Optimism

Described as “a visionary thinker with a rare intellect”, Simon Sinek is an unshakable optimist who believes in a bright future and our ability to build it together. He envisions a world where the vast majority of people wake up every single morning feeling inspired, safe, and fulfilled by the work they do.

Sinek may be best known for his TED Talk on the concept of WHY, which has been viewed over 60 million times, and his video on millennials in the workplace — which reached 80 million views in its first week and has gone on to be seen hundreds of millions of times Sinek is the author of several bestselling books, including the global bestseller Start with Why, Leaders Eat Last and The Infinite Game.

In partnership with Penguin Random House, Sinek publishes works by other inspiring thinkers and doers through his imprint, Optimism Press. He is also the host of the podcast, A Bit of Optimism, and the founder of The Optimism Company, a leadership learning and development agency.

Simon Sinek speaks at the Amsterdam Business Forum 2025.