Amsterdam Business Forum 2025
In our fast-paced and ever-evolving world, we need Optimistic Leadership — leaders who not only navigate challenges but also uncover the opportunities they present. These leaders value diverse voices, welcome fresh ideas, and inspire their teams to face uncertainty with confidence and optimism.
At Amsterdam Business Forum 2025, the world’s top minds are gathered to share their insights on Optimistic Leadership. The confirmed speakers include:
- Simon Sinek, unshakable optimist, author of Start with Why and the Infinite Game
- Neil Pasricha, positive psychology researcher, author of The Happiness Equation
- Sanna Marin, former Prime Minister of Finland, youngest Prime Minister in the world
* more speakers will be announced *
Join the Amsterdam Business Forum to learn how you can harness the power of optimistic leadership to navigate change, build excellent teams, and lead with unwavering confidence.
Video impression: 2024 edition after movie
Program Overview
08:00 – Registration | Doors open, and participants are welcomed.
09:30 – Opening | Kick-off of the event with an inspiring introduction.
17:15 – Closing & Networking Reception | The day concludes with opportunities to connect with other attendees.
Key Sessions:
Block 1: The Optimistic Future
Speaker: Sanna Marin (Former Prime Minister of Finland)
In a rapidly changing world, we need leaders who don’t just cope with challenges, but see the opportunities within them.
Our Turn: Fearless Leadership for a New Generation
- Leading with values and courage
- Navigating a country in times of immense change, from pandemic to war
- Self-Care in Leadership: why leaders must take care of themselves
- Embracing the New Generation: integrating younger voices into your company’s future
Block 2: The Optimism Mindset
Speaker: Neil Pasricha (Expert in Positive Psychology & Bestselling Author)
Optimistic leaders own a specific mindset. They look at challenges, problems, failures and criticism in a different way. A better way.
The Happiness Equation to build stronger teams
- Turning personal optimism into successful leadership
- The biggest lessons from happiness research
- 3 simple tools to build optimism every day
- How to build optimistic habits that stick
Block 3: The Practice of Optimistic Leadership
Speaker: Simon Sinek (Best-selling author and advocate of optimism)
How does optimistic leadership work in everyday practice? Simon Sinek will share his fresh perspective on your daily leadership dilemmas in this highly interactive, 80 minute(!) Q&A session.
Leading with (a bit of) Optimism: day in day out
- Fresh perspectives on leadership
- How to deal with teamwork challenges in a different way
- Counter-intuitive perspectives on daily leadership dilemmas
- Becoming the leader you wish you had
XL interactive session with Simon Sinek, based on your questions and dilemmas
***Take advantage of the super early bird prices until January 31st***
