Stijgende kosten, dalende marges en afnemende winst. De financieel bestuurder ziet in de cijfers al snel als er iets niet goed gaat in de onderneming. Slecht nieuws dat hij moet delen met medebestuurders, aandeelhouders of de pers en vakbonden. 4 punten om rekening mee te houden bij het brengen van slecht nieuws.
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