Intractive

The average attention span of Millennials is 12 seconds. That of Gen Z? 8 seconds. These generations spend multiple hours each day consuming fast, flashy and snappy social media content. At the same time, these generations make more value-driven decisions than any before them.

These people care more about things like quality and meaning. They value issues like sustainability. There’s a gap between their short attention span and investigating whether the values of an organization match their personal values.

The key to getting their attention is bridging that gap. We want to help the organizations with the best stories to win by bringing those stories to life.